Your boss wants you to blog primarily about your company news, its services, and various corporate events. What is your response?
(A) “That’s a good idea. We want to attract the most qualified visitors with our posts, so we should help people understand our business.”
(B) “That’s not a good idea. We’re trying to attract new visitors with our posts. These people haven’t yet heard of our company. If we write about ourselves, they won’t find us organically.”
(C) “That’s a good idea. Blogging not only helps attract new visitors but convert leads as well. We can generate more qualified leads by including event calls-to-action at the end of the posts.”
(D) “That’s not a good idea. The more focus our blog can have, the better. We need to decide between company news, service, and corporate event announcements.”