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Why might a shopper prefer to make a purchase using a retail app rather than a retail website?

Why might a shopper prefer to make a purchase using a retail app rather than a retail website?

Options:

(A) The latest industry news can be presented to a potential customer while they shop.

(B) An app can serve ads to a potential customer while they’re browsing products.

(C) Personal information can be saved in an app to make checkout quick and easy.

(D) Apps can redirect users to the company website to complete a purchase.

Ravi Prakash

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