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Why is it important to know if a channel’s demographics have changed?

Why is it important to know if a channel’s demographics have changed?

Options:

(A) To set a new benchmark for audience engagement

(B) To find out where the old audience went

(C) To see how the new audience corresponds with the channel’s mission and content

(D) To see the new ratio of 18-24 year old females to 25-34 year old males

Ravi Prakash

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