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Why Is It Difficult, Or Maybe Impossible, To Calculate A Total Increase In Brand Awareness From A Campaign Spanning Multiple Media Channels?

Why Is It Difficult, Or Maybe Impossible, To Calculate A Total Increase In Brand Awareness From A Campaign Spanning Multiple Media Channels?

Options:

(A) Multiple media channels aggregate all your data into a single view.

(B) Multiple media channels use ads in identical ways.

(C) Multiple media channels consolidate campaign data for actionable insights.

(D) Multiple media channels may use different tools to measure brand lift.

Ravi Prakash

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