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Who at your company will buyer personas most benefit?

Who at your company will buyer personas most benefit?

Options:

(A) The marketing department because buyer personas are primarily a marketing tool.

(B) The sales team because buyer personas are primarily meant for qualifying leads.

(C) All customer-facing teams because a good buyer persona can provide value to marketing, sales, and services.

(D) Executive leadership because a good buyer persona will rally the company around the leadership’s vision of the ideal customer.

Ravi Prakash

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