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While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

Options:

  1. Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
  2. Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
  3. Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task
  4. Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device

Correct answer: Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding

Ravi Prakash

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