- time of day
- ad preference
Correct Answer: ad preference
Use the Bid Adjustments report to identify high (or low) performing device types, locations, and times of the day. Consider increasing or decreasing your Google Ads bid adjustments based on how your ads perform, helping to improve your return on ad spend (ROAS).
Select which type of bid adjustment you want to analyze by clicking Device, Device (Ad Group), Location, Ad Schedule, or Search Remarketing List at the top left of the report table.
Read more here: https://support.google.com/analytics/answer/3191002
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