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Which user characteristic may NOT be used to change keyword bids in Google Ads?

Options:

  • time of day 
  • location 
  • device 
  • ad preference

Correct Answer: ad preference

Explanation:

Use the Bid Adjustments report to identify high (or low) performing device types, locations, and times of the day. Consider increasing or decreasing your Google Ads bid adjustments based on how your ads perform, helping to improve your return on ad spend (ROAS).

Select which type of bid adjustment you want to analyze by clicking DeviceDevice (Ad Group)LocationAd Schedule, or Search Remarketing List at the top left of the report table.

Read more here: https://support.google.com/analytics/answer/3191002

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