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Which reports require the activation of Advertising Features?

Options:

  • Geo reports 
  • Cohort Analysis reports 
  • Real-time reports
  • Demographics and Interests reports

Correct Answer: Demographics and Interests reports

Explanation:

To make the Demographics and Interests data available in Analytics, you need to update Analytics to support Advertising Reporting Features.

When you enable Advertising Reporting Features, you allow Analytics to collect additional information from the DoubleClick cookie (web activity) and from Device Advertising IDs (app activity).

Read more here: https://support.google.com/analytics/answer/2819948

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