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Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

Options:

  • Goals reports 
  • Acquisition reports 
  • Multi-Channel Funnel reports
  • Ecommerce reports

Correct Answer: Multi-Channel Funnel reports

Explanation:

The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction. By default, only interactions within the last 30 days are included in conversion paths, but you can adjust this time period from 1-90 days using the Lookback Window selector at the top of each report. Conversion path data include interactions with virtually all digital channels.

Read more here: https://support.google.com/analytics/answer/1191180

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