Which of the following is a problem with thinking of your business as a funnel?
(A) Movement through a funnel immediately stops when things stop flowing into the top of the funnel.
(B) The shape of a funnel doesn’t match the actual shape of a conversion chart.
(C) There are many different kinds of funnels, each with its own shape.
(D) When you pour liquid into a funnel, some of the liquid will stick to the sides of the funnel instead of coming out the bottom.