Which of the following best describes a buyer persona?
(A) A list of demographic information that correlates with an interest in buying your product
(B) An individual prospect that your company has identified as a good fit for your offering who will likely be receptive to outreach from your teams
(C) A description of your ideal buyer that sounds like it’s talking about an individual person but is based on aggregated information about your target market
(D) A sentiment analysis of a prospect that tells you how cooperative they’ll be during the sales conversation