- Campaign and Ad Content
- Source and Campaign
- Source and Medium
- Campaign and Medium
Correct Answer: Source and Medium
Source: Every referral to a web site has an origin, or source. Possible sources include: “google” (the name of a search engine), “facebook.com” (the name of a referring site), “spring_newsletter” (the name of one of your newsletters), and “direct” (users that typed your URL directly into their browser, or who had bookmarked your site).
Medium: Every referral to a website also has a medium. Possible medium include: “organic” (unpaid search), “cpc” (cost per click, i.e. paid search), “referral” (referral), “email” (the name of a custom medium you have created), “none” (direct traffic has a medium of “none”).
Read more here: https://support.google.com/analytics/answer/1033173
More Questions from the Google Analytics Individual Qualification (GAIQ) Exam
Preparing for Google Analytics Individual Qualification Exam? I have curated the list of the possible questions with answers to the GAIQ exam which will eventually help you out during getting certification.