Which best describes the content marketing and inbound marketing relationship?
(A) A great content marketer doesn’t need to do inbound marketing.
(B) Show the ROI you can bring your customers.
(C) Create emotional alignment between your business and your prospects and customers.
(D) Explain the value of your products and services and how you’re the best at what you do.
In order to become a brand trusted by its customers, it is vital that the reputation of that brand is built around being responsive to customers needs, and this is an essential part of building relationships.
This means understanding the customers’ wants and needs, and delivering what they really want to help them to be successful in their business.”
Branding involves more than putting your logo and brand on your products, services and brand assets. It includes every touch point with your customers, including communications, advertising, website, events, product design and content, your employees, and even your product.”
How to get there?
As you can imagine, the number of touch points can get pretty overwhelming. However, it’s not hard to find the right way to start a conversation. In our view, a good place to begin is by asking yourself the following questions: “How can I help my customers be successful?” When I hear from small businesses asking for my help and advice on how they can grow their businesses and increase sales, I like to start by asking them what their customer’s wants and needs are.