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When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

Options:

(A) To see personal data about the person who bought from you

(B) To understand what is working and what is not

(C) To increase your budget to get more traffic

(D) To advertise internationally more easily

Ravi Prakash

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