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When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

Options:

(A) Target remarketing lists for all image creatives

(B) Create a sequential rotation with the Rich Media creative set first

(C) Allocate more budget to building better video creatives

(D) Assign the ad’s frequency cap to one impression per day

Ravi Prakash

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