What’s the best way to have your business’ story remembered and shared?
Create emotional alignment between your business and your prospects and customers is the best way to have your business story remembered and shared.
- Explain your history in detail.
- Show the ROI you can bring your customers.
- Create emotional alignment between your business and your prospects and customers.
- Explain the value of your products and services and how you’re the best at what you do.
Tell your customers what problem your product/ service can solve. There is one thing different from small sales person to high profile sales person and i.e of dreams.
Scenairo: A family walk in to the Mercedes car showroom and a manager greet them and welcomed.
Will the manager straight away start telling about the cars, models, functionality, engines specification?
The manager will ask about specific things they are looking for their dream car. Depending on the number of family member he/she ask for a big car.
Now here comes the manager main role.
The manager must connect the car specification with their car dream. for example:
Well you have toddler in your family and we have the car which can assure your toddler comfort in it with our baby protocol activation system in Merceded -Benz. Once activated, this helpful feature creates the perfect environment for sleep in the car–it plays a lullaby, it darkens windows and launches ambient lights.
You saw above how manager selling dream to his client.
This process is called story telling. Which directly relatable to human to whom you are selling your product or service.