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What role does optimization play in your conversational growth strategy?

What role does optimization play in your conversational growth strategy?

Options:

(A) Unlike conversions, conversations are evergreen and don’t need to be optimized.

(B) As conversations are unique exchanges with many website visitors, they cannot be optimized.

(C) Conversations need to be optimized once every four months.

(D) You need to iterate and optimize your conversations over time.

Ravi Prakash

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