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What report shows the percentage of traffic that previously visited a website?

Options:

  • Behavior > Frequency and Recency report 
  • Interests > Affinity categories report 
  • All traffic > Referrals report
  • Behavior > New vs returning report

Correct Answer: Behavior > New vs returning report

Explanation:

Measure the gravitational pull of your site, and the extent to which you’re encouraging first-time users to return. You can also see the economic impact of new vs. returning users (e.g., the 28% of users who are returning account for 45% of total transactions).

Read more here: https://support.google.com/analytics/answer/1012034

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