- Behavior > Frequency and Recency report
- Interests > Affinity categories report
- All traffic > Referrals report
- Behavior > New vs returning report
Correct Answer: Behavior > New vs returning report
Measure the gravitational pull of your site, and the extent to which you’re encouraging first-time users to return. You can also see the economic impact of new vs. returning users (e.g., the 28% of users who are returning account for 45% of total transactions).
Read more here: https://support.google.com/analytics/answer/1012034
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