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What report shows the percent of site traffic that visited previously?

Options:

  • Sales Performance report 
  • Frequency & Recency report 
  • Referrals report 
  • New vs Returning report

Correct Answer: New vs Returning report

Explanation:

Measure the gravitational pull of your site and the extent to which you’re encouraging first-time users to return. You can also see the economic impact of new vs. returning users (e.g., the 28% of users who are returning account for 45% of total transactions).

Read more here: https://support.google.com/analytics/answer/1012034

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Ravi Prakash

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