Options:
- Attribution modeling
- Conversion tracking
- Channel Groupings
- Multi-Channel Funnels
Correct Answer: Attribution modeling
Explanation:
An attribution model is a rule or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.
Read more here: https://support.google.com/analytics/answer/1662518
More Questions from the Google Analytics Individual Qualification (GAIQ) Exam
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