What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

Options:

• Attribution modeling
• Conversion tracking 
• Channel Groupings 
• Multi-Channel Funnels

Correct Answer: Attribution modeling

Explanation:

An attribution model is a rule or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.

Read more here: https://support.google.com/analytics/answer/1662518

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