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What is the definition of lead nurturing?

What is the definition of lead nurturing?

Options:

(A) The process of building relationships with your prospects with the goal of earning their business when they’re ready

(B) The process of building relationships with leads specifically to convert them for the first time

(C) The process of developing your sales relationships

(D) The process of developing your relationships through inbound service

Ravi Prakash

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