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What is the definition of lead nurturing?

What is the definition of lead nurturing?

Options:

(A) A process of building relationships with prospects with the goal of earning their business when they’re ready

(B) A marketing effort focused on engaging with only your leads in a way that encourages them to progress toward a specific action

(C) A marketing effort focused on engaging with your leads AND customers in a way that encourages them to progress toward multiple actions at the same time

(D) A sales effort focused on engaging with your warm leads in a way that encourages them to progress toward a purchase

Ravi Prakash

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