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What is the buyer’s journey?

What is the buyer’s journey?

Options:

(A) It’s the active research process someone goes through leading up to a purchase.

(B) It’s the experience your prospect goes through when learning about your brand.

(C) It’s the Inbound Methodology but from the buyer’s perspective.

(D) It’s the set of actions that a buyer goes through after he or she made a purchase.

Ravi Prakash

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