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What is not considered a “source” in Google Analytics by default?

Options:

  • email 
  • (direct) 
  • google
  • googlemerchandisestore.com

Correct Answer: email 

Explanation:

Source: Every referral to a web site has an origin or source. Possible sources include: “google” (the name of a search engine), “facebook.com” (the name of a referring site), “spring_newsletter” (the name of one of your newsletters), and “direct” (users that typed your URL directly into their browser, or who had bookmarked your site).

Read more here: https://support.google.com/analytics/answer/1033173

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