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What is not considered a default “medium” in Google Analytics?

Options:

  • referral 
  • google 
  • organic
  • CPC

Correct Answer: google 

Explanation:

Medium: the general category of the source, for example, organic search (organic), cost-per-click paid search (cpc), web referral (referral), and Google is a source which is one of the origins of your traffic.

Read more here: https://support.google.com/analytics/answer/6099206

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