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What is not a benefit of Google Analytics Remarketing?

Options:

  • Show customized ads to customers who have previously visited your site
  • Allow customers to quickly reorder an item they have previously purchased
  • Create remarketing lists without making changes to your existing Analytics snippet
  • Create remarketing lists based on custom segments and targets

Correct Answer: Allow customers to quickly reorder an item they have previously purchased

Explanation:

Re-engage audiences that are likely to convert.

A remarketing audience is a list of cookies or mobile-advertising IDs that represents a group of users you want to re-engage because of their likelihood to convert. It doesn’t benefit you in this order – Allow customers to quickly reorder an item they have previously purchased

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Read more here: https://support.google.com/analytics/answer/2611268

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