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What feature is required to track customer search terms on a website?

Options:

  • Enhanced Ecommerce 
  • Site Search 
  • Data Import
  • Search filters

Correct Answer: Site Search

Explanation:

Site Search lets you understand the extent to which users took advantage of your site’s search function, which search terms they entered, and how effectively the search results created deeper engagement with your site.

Read more here: https://support.google.com/analytics/answer/1012264

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