Home ยป What does assigning a value to a Google Analytics Goal enable?

What does assigning a value to a Google Analytics Goal enable?

Options:

  • Track actual revenue from conversions 
  • Track real-time business revenue 
  • Analyze a website conversion funnel 
  • Compare goal conversions and measure changes to a website

Correct Answer: Compare goal conversions and measure changes to a website

Explanation:

Although assigning a goal value is optional, we recommend you do so to help monetize and evaluate your conversions. Note that Analytics also uses the goal value data to calculate other metrics like ROAS (Return on Ad Spend). If using a dollar amount as a goal value doesn’t seem applicable to your site or app, just use a consistent numeric scale to weigh and compare your conversions.

Read more here: https://support.google.com/analytics/answer/1012040

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