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What data is Google Analytics Goals unable to track?


  • Customer’s lifetime value 
  • Making a purchase 
  • Signing up for a newsletter
  • Watching a video

Correct Answer: Customer’s lifetime value 


Measure lifetime value (LTV) for users acquired through different channels.

The Lifetime Value report lets you understand how valuable different users are to your business based on lifetime performance. For example, you can see lifetime value for users you acquired through email or paid search. With that information in hand, you can determine a profitable allocation of marketing resources to the acquisition of those users.

Read more here: https://support.google.com/analytics/answer/6182550

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