What data is Google Analytics Goals unable to track?

Options:

• Customer’s lifetime value 
• Making a purchase 
• Signing up for a newsletter
• Watching a video

Correct Answer: Customer’s lifetime value 

Explanation:

Measure lifetime value (LTV) for users acquired through different channels.

The Lifetime Value report lets you understand how valuable different users are to your business based on lifetime performance. For example, you can see lifetime value for users you acquired through email or paid search. With that information in hand, you can determine a profitable allocation of marketing resources to the acquisition of those users.

Read more here: https://support.google.com/analytics/answer/6182550

More Questions from the Google Analytics Individual Qualification (GAIQ) Exam

Preparing for Google Analytics Individual Qualification Exam? I have curated the list of the possible questions with answers to the GAIQ exam which will eventually help you out during getting certification.

• What cannot be collected by the default Analytics tracking code?
• What channel is not included in the default Channels report?
• What data table display compares report metrics to the website average? 
• What does assigning a value to a Google Analytics Goal enable?