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What data does Google Analytics prohibit collecting?

Options:

  • Product SKU(s) 
  • Billing city 
  • Purchase amount
  • Personally identifiable information

Correct Answer: Personally identifiable information

Explanation:

To protect user privacy, Google policies mandate that no data be passed to Google that Google could use or recognize as personally identifiable information (PII).

Read more here: https://support.google.com/analytics/answer/6366371

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