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What data does Google Analytics prohibit collecting?


  • Product SKU(s) 
  • Billing city 
  • Purchase amount
  • Personally identifiable information

Correct Answer: Personally identifiable information


To protect user privacy, Google policies mandate that no data be passed to Google that Google could use or recognize as personally identifiable information (PII).

Read more here: https://support.google.com/analytics/answer/6366371

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