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What criteria cannot be used to create a Custom Segment?

Options:

  • Ad type 
  • Dimensions 
  • Metrics
  • Sequences of user actions

Correct Answer: Ad type 

Explanation:

The segment builder lets you create the component filters of a segment based on Analytics dimensions and metrics. You choose a dimension or metric, a comparative operator, and you enter a value to set the condition for the filter. In many cases, you can also choose the scope of the data (hit, session, user). 

Read more here: https://support.google.com/analytics/answer/3124493

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