What criteria cannot be used to create a Custom Segment?

Options:

• Ad type 
• Dimensions 
• Metrics
• Sequences of user actions

Correct Answer: Ad type 

Explanation:

The segment builder lets you create the component filters of a segment based on Analytics dimensions and metrics. You choose a dimension or metric, a comparative operator, and you enter a value to set the condition for the filter. In many cases, you can also choose the scope of the data (hit, session, user). 

Read more here: https://support.google.com/analytics/answer/3124493

More Questions from the Google Analytics Individual Qualification (GAIQ) Exam

Preparing for Google Analytics Individual Qualification Exam? I have curated the list of the possible questions with answers to the GAIQ exam which will eventually help you out during getting certification.

• What feature is required to track customer search terms on a website? 
• What is a “metric” in Google Analytics?
• Which user characteristic may NOT be used to change keyword bids in Google Ads?
• To view accurate data in a Custom Report, what action should be avoided?