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What cannot be collected by the default Analytics tracking code?


  • Device and operating system 
  • User’s favorite website 
  • Page visits 
  • Browser language setting

Correct Answer: User’s Favorite website


User’s Favorite website is not an option in Google Analytics. Google Analytics is a service that collects, processes, and reports data about an application’s use patterns and performance. Adding Google Analytics to a web application enables the collection of data like visitor traffic, user agent, user’s location, and so forth. This data is sent to Google Analytics servers where it is processed. The processed data is then reported to the developer and/or application owner. This information is accessible from the Google Analytics web interface (dashboard) and through the reporting API

Related Question:  Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

Read more here: https://developers.google.com/web/ilt/pwa/integrating-analytics

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