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What campaign parameter is not available by default in Google Analytics?

Options:

  • utm_content 
  • utm_source 
  • utm_medium
  • utm_adgroup

Correct Answer: utm_adgroup

Explanation:

There are 5 parameters you can add to your URLs:

  • utm_content 
  • utm_source 
  • utm_campaign
  • utm_term
  • utm_medium

utm_adgroup parameter is not available by default in Google Analytics,

Read more here: https://support.google.com/analytics/answer/1033863

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