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What asset is used to build a remarketing list?


  • Custom Dimension 
  • Custom Segment 
  • Custom Report
  • Or Custom Metric

Correct Answer: Custom Segment


You can use preconfigured audiences that the Analytics team has developed to cover many of your use cases, you can create new audiences from scratch, and you can import any of your existing segments to use as the basis for new audiences. Once you’ve developed an audience, it becomes available in the accounts you select, and you can put it to work right away as part of a campaign or experiment.

Related Question:  What is not a benefit of Google Analytics Remarketing?

Read more here: https://support.google.com/analytics/answer/2611404

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