What asset is used to build a remarketing list?

Options:

• Custom Dimension 
• Custom Segment 
• Custom Report
• Or Custom Metric

Correct Answer: Custom Segment

Explanation:

You can use preconfigured audiences that the Analytics team has developed to cover many of your use cases, you can create new audiences from scratch, and you can import any of your existing segments to use as the basis for new audiences. Once you’ve developed an audience, it becomes available in the accounts you select, and you can put it to work right away as part of a campaign or experiment.

Read more here: https://support.google.com/analytics/answer/2611404

More Questions from the Google Analytics Individual Qualification (GAIQ) Exam

Preparing for Google Analytics Individual Qualification Exam? I have curated the list of the possible questions with answers to the GAIQ exam which will eventually help you out during getting certification.

• View filters are applied in what order?
• View filters may be applied retroactively to any data that has been processed
• What cannot be collected by the default Analytics tracking code? 
• What channel is not included in the default Channels report?