Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
Users who are female and have children cannot be used to create a custom segment using a standard Google Analytics configuration.
- Users 25 to 34 years old who have their browser set to Spanish
- Users who engaged in a social media or email campaign
- Or Users who viewed a page on a website then watched a video
- Users who are female and have children
Correct Answer: Users who are female and have children
A segment is a subset of your Analytics data . In Analytics, Google offer a segmentation of data into those segments which comprises of demographics, platforms, verticals, application data, Conversation Rate and 1000 more.
This includes: user identification, communication frequency, time spent in website and various other factors related to users like industry, household size, cities, session, hit of the week and days of the week.
Segment types within Google Analytics are directly related to user behavior and website interaction. For example, a visit may be connected to a time spent on the website, a visit may be related to a user profile or country settings etc.
Subsets of users within Google Analytics are known as segments. The number of segments can be as high as 1000 different segments.
A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. Another segment might be users who purchase a particular line of products or who visit a specific part of your site.
You can include filters for users, sessions, and hits in the same segment. But, can’t specifically select users who are female and have children
Read more here: https://support.google.com/analytics/answer/3123951
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