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Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

Options:

  • Users 25 to 34 years old who have their browser set to Spanish 
  • Users who engaged in a social media or email campaign 
  • Or Users who viewed a page on a website then watched a video
  • Users who are female and have children

Correct Answer: Users who are female and have children

Explanation:

A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. Another segment might be users who purchase a particular line of products or who visit a specific part of your site.

You can include filters for users, sessions, and hits in the same segment. But, can’t specifically select users who are female and have children

Read more here: https://support.google.com/analytics/answer/3123951

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