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To view accurate data in a Custom Report, what action should be avoided?

Options:

  • Pair metrics and dimensions of different scopes 
  • Use multiple dimensions together in the same report 
  • Create a report with Custom Metrics
  • Use a Custom Dimension as a primary dimension

Correct Answer: Pair metrics and dimensions of different scopes 

Explanation:

Not every metric can be combined with every dimension. Each dimension and metric has a scope: user-level, session-level, or hit-level. In most cases, it only makes sense to combine dimensions and metrics that share the same scope, and pairing metrics and dimensions of different scopes are not possible in any report.

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Read more here: https://support.google.com/analytics/answer/1033861

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