Looking for SEO project ideas for students?
Digital marketing is one of the fastest-growing fields because of its ROI. Digital marketing probably is the most rewarding career opportunity.
To kickstart your career:
Be specialized in one of the verticals of digital marketing. There are several reputed institutes that are providing several top-notch courses and specialization in digital marketing and SEO.
Digital marketing is nothing but sort of gaining knowledge about how search algorithms work on Google, Bing, DuckDuckGo, Yandex, Facebook, and other major digital channels.
Students in colleges or the ones that are trying to make their career in digital marketing get confused about the projects they must do in SEO.
In this article, I’m sharing the 5 best SEO project ideas ideally for both the students and professionals.
NOTE: SEO projects are not like other projects. They differ in terms of length and results. You will see the results of SEO optimized techniques on websites somewhere in between 2- 6 months.
Top 5 SEO Project Ideas for Students/Beginners
These project ideas are not suited for advanced or experienced SEOs.
For a beginner in digital marketing, these top SEO project ideas will open your doors to get inside into the digital industry.
Furthermore, SEO is an industry that is changing very rapidly and you will hear a lot about changes in search algorithms. There are several updates taking place every year in just Google search algorithms. Like a recent one:
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUAlt0G— Google SearchLiaison (@searchliaison) December 3, 2020
Study material will give you only access to the theory of SEO and unless you don’t work on your own projects then you would never hold the nerve to search algorithms and become an expert.
Without delay, let’s start the basic SEO projects ideas for you:
Site auditing is necessary and it’s an important element to check any crawl errors, broken links, meta tags optimized, URL structure, and many more elements alike.
Any digital marketing agency starts a project by auditing client websites. It’s a very important stage and the one who is auditing the website should know all the parameters to be included in it. It will help you to know what are the important factors on websites that are to be optimized.
If the website isn’t properly optimized for search algorithms, client websites probably will miss a chunk of traffic as well as the visibility of the brand.
Start a Blog:
One of the best ways to showcase your skills in the best format. Typically it will teach you the skills of technical as well as content marketing. If you are passionate about writing then while writing content gain the knowledge of SEO and content marketing. This is one of the best ways to land your dream job in the digital marketing industry.
Having a website or blog shows the skills:
- Content Marketing
- Search Engine Optimization(SEO)
- Basic Graphic Designing
- Technical Expertise(Technical SEO, JSON Script, cPanel)
Pick any 5 websites and make a report of SEO strategies. Include all the points of optimization including On-Page optimization and Off-Page optimization alike:
- Meta tags
- Alt attributes
- URL structure
- Responsiveness etc…
You can refer to this for a complete checklist of SEO for your website.
Find the keywords gap and even search for some keywords which they can easily rank and make a detailed report of SEO implementation on their website.
Search Engine Marketing:
Search Engine Marketing(SEM) and Search Engine Optimization(SEO) are two different marketing techniques. Both are used for bringing more traffic to the websites or more visibility of the brand to their targeted customers.
SEM is achievable by running ads and putting money to show organization products to targeted customers. It brings traffic but will call paid traffic.
SEOs are those who optimized your website according to search algorithms so that your website can come in the top position for more visibility on search algorithms.
Both are vice-versa. Spending money on paid ads in order to bring traffic doesn’t mean it will improve the ranking of your website on the Search Engine Result Page(SERPs) too.
Website Analytics Study:
Analytics tools are really helpful in order to analyze your webpages and these can boost your website traffic without much effort. Keeping your eye on your website analytics is equal to keeping your eye on your competitor.
Analytics tools help you in order to check::
- Determination of Bounce Rate
- Number of New Users
- Return visitors
- Number of Pageviews
- User Explorer
and many more parameters such as the above. One getting into the SEO industry should have knowledge about the analytics tool in order to succeed. This can be one of the best SEO project ideas you can show your employer.
The above is the comprehensive list of SEO project ideas. Some of these require more data to understand. Use a Demo account for Google analytics in order to make detailed reports. These are starter SEO project ideas and while working on them you will get more project ideas to work on them.
Only working with theory will not teach your practical skills and in order to succeed in the SEO industry, you have to keep sharpening your skills.