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Once Google Analytics processes data, it’s stored in a database where it can’t be modified.

Options:

  • True
  • False

Correct Answer: True

Explanation:

It’s true once Google Analytics processes data, it’s stored in a database where it can’t be modified.

Also:

Google gives access to control the data retention. It basically gives you the ability to set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics servers.

Read more here: https://support.google.com/analytics/answer/7667196

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Ravi Prakash

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