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Once filters have been applied, what is the option to recover filtered data?

Options:

  • Filtered data is not recoverable 
  • Data may be recovered within 10 days 
  • Data may be recovered within 30 days
  • Or Data may be recovered within 5 days

Correct Answer: Filtered data is not recoverable

Explanation:

Filters are destructive. Filtering your incoming hits permanently includes, excludes, or alters those hits in that view, according to the type of filter. Therefore, you should ALWAYS maintain an unfiltered view of your data so you always have access to your full data set.

Read more here: https://support.google.com/analytics/answer/1033162

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