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Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?

Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?

Options:

(A) Decision making

(B) Reporting

(C) Optimization

(D) Budget setting

Ravi Prakash

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