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In Custom Reports, what must metrics and dimensions share in order to report accurately?

Options:

  • Same view 
  • Same scope 
  • Or Same Custom Report
  • Same index

Correct Answer: Same scope

Explanation:

Not every metric can be combined with every dimension. Each dimension and metric has a scope: user-level, session-level, or hit-level. In most cases, it only makes sense to combine dimensions and metrics that share the same scope. For example, Sessions is a session-based metric so it can only be used with session-level dimensions like Source or City. It would not be logical to combine Sessions with a hit-level dimension like Page.

Read more here: https://support.google.com/analytics/answer/1033861

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