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If you see an Established Player has neglected Facebook and Instagram as a channel, what does that teach you?

If you see an Established Player has neglected Facebook and Instagram as a channel, what does that teach you?

Options:

(A) The channel must not be worth much since an existing giant isn’t bothering with it.

(B) The channel must be overly complicated and will require a lot of time and monetary investment to do well.

(C) The channel represents an opportunity to gain market share with limited resistance.

Ravi Prakash

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