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If a contact downloads your newsletter titled, “The Best Ways to Create Subject Lines for Email,” what would be the best next step to continue the conversation with this contact?

If a contact downloads your newsletter titled, “The Best Ways to Create Subject Lines for Email,” what would be the best next step to continue the conversation with this contact?

Options:

(A) Send an email to schedule a demo call with your sales rep.

(B) Send a follow-up piece of content that builds off that subject.

(C) Send 2-3 pieces of content that encompass how to build a complete email strategy.

(D) Don’t send anything yet, wait for them to reach back out.

Ravi Prakash

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