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How is using non-last-click attribution conversions useful for Performance Planner forecasts?

Options:

  1. To allocate budgets that drive incremental conversions
  2. To take advantage of seasonal trends throughout the year
  3. To find growth opportunities regarding device targeting
  4. To identify the most profitable location targeting

Correct answer: To allocate budgets that drive incremental conversions

Ravi Prakash

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