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How Is Using Non-Last-Click Attribution Conversions Useful For Performance Planner Forecasts?

How Is Using Non-Last-Click Attribution Conversions Useful For Performance Planner Forecasts?

Options:

(A) To take advantage of seasonal trends throughout the year

(B) To allocate budgets that drive incremental conversions

(C) To find growth opportunities regarding device targeting

(D) To identify the most profitable location targeting

Ravi Prakash

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