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How Is Credit Dynamically Attributed To Each Touch-Point In Data-Driven Attribution?

How Is Credit Dynamically Attributed To Each Touch-Point In Data-Driven Attribution?

(A) It algorithmically evaluates individual customer paths to assign credit.

(B) It gives more credit to the touch-points closest to the conversion.

(C) It is distributed evenly to every single touch in a buyer’s journey.

(D) It assigns the last touch-point 100% of the credit for the conversion.

Ravi Prakash

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