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How have Bumper ads performed in Google-run studies?

How have Bumper ads performed in Google-run studies?

Options:

(A) They are less effective than longer form ads on YouTube

(B) They reach the same people as TrueView campaigns

(C) They are effective in increasing ad recall only when consumers see multiple bumpers

(D) They are effective on their own at driving ad recall and brand lift

Ravi Prakash

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