How Does Automating Your Bid Contribute To A Successful Google Ads Campaign?
(A) Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
(B) Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
(C) The customer journey has become more direct, so setting bids should be based on general user behavior.
(D) Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.