Home » Hootsuite Social Marketing Certification Exam Answers { 2021 Updated } » You’re a social media manager for a hotel chain that’s planning a campaign to raise awareness about a new hotel location. Which of the following are examples of S.M.A.R.T. objectives that could support an awareness campaign like this? (PICK TWO)

You’re a social media manager for a hotel chain that’s planning a campaign to raise awareness about a new hotel location. Which of the following are examples of S.M.A.R.T. objectives that could support an awareness campaign like this? (PICK TWO)

Options:

  1. Schedule 2 tweets per day for 1 month, containing beautiful images of the region around the hotel.
  2. Experiment with 3rd Party Software Tools.
  3. Engage a certain number of local social media influencers to post about their experiences with the hotel in Q1.
  4. Boost 5 Facebook Posts about the hotel that are already performing well organically.
  5. Drive a certain number of mentions of a relevant branded hashtag in the first two 2 months following the opening.

Correct answer:

  • Engage a certain number of local social media influencers to post about their experiences with the hotel in Q1.
  • Drive a certain number of mentions of a relevant branded hashtag in the first two 2 months following the opening.
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