The key question you want to keep in mind while undertaking a social media audit is: “What value is your organization adding to your customers through social media now vs. _______________?”

Options:

1. the value your customers are providing to you
2. the value you want to be adding
3. the number of followers you gain per quarter
4. the amount you spent acquiring them
5. the maximum revenue you can extract from customers in exchange

Correct answer: the value you want to be adding